Hey, I’m Rhitik.
Product Designer
Passionate About Crafting Intuitive
& Human-Centered Designs
Welcome to my world of design! I’m obsessed with creating seamless, human-centered digital experiences that stand the test of time.
About Me
Introduction
I’m Rhitik — a UX/Product Designer who enjoys turning “this is complicated” into “this is obvious.”
I design products the way a good soundtrack works in a film:
you don’t notice it while it’s happening, but if it’s missing, everything feels off.
Right now I lead UX at Gooru Learning, building AI-driven learning products like MyGooru. I spend most of my time in that sweet spot between systems and details: mapping the big picture, then making each tiny interaction feel inevitable.
I’m into products that are calm on the surface, sharp underneath.
Education and Expertise
With a Master’s degree in Digital Society specializing in Human-Computer Interaction from the International Institute of Information Technology in Bangalore, I've gained a solid foundation in understanding user needs and the psychological aspects of design. I believe in embodying empathy and user-centered principles, ensuring my work not only functions seamlessly but also connects emotionally with those who engage with it.
Interests and Inspirations
When I'm not immersed in design, you'll likely find me exploring the captivating worlds of my favorite anime series, such as Demon Slayer, Naruto, and Spy x Family. These narratives inspire my creativity and remind me of the importance of connection—both between characters and the users I serve.
Design Philosophy
My design philosophy emphasizes that every digital interaction should be intuitive and enjoyable, making users feel understood and valued. Armed with tools like Framer and Figma, I aim to create unique experiences that leave a lasting impact.
Let's Connect
Experience
UI Design Lead, Gooru Learning (Sep 2024–Present) — leading end-to-end UX for MyGooru App + Companion across learners, instructors, mentors/parents, and institutional leaders, plus the Library module and Admin Tools. UI/UX Designer, Gooru India Foundation (Jul 2022–Present) — a DIY signup flow cut administrative burden by 60%, the CADRE Portal for the State of Tennessee lifted operational efficiency by 60%, and a website redesign cut page load time 40% while lifting conversions 20%. UI/UX Consultant, LMSofIndia (Jun 2023–Present, freelance) — led design of their learning management system end to end, holding a 97% on-time delivery rate. UI/UX Research Intern, Presto Apps (Jan–Jun 2022) — built a Seller Analytics Dashboard using MongoDB and Tableau, evaluated 7+ seller interfaces, and lifted user satisfaction ratings by 30%.